Source hires through social mediaApplicant Reach

Pricing

Choose a daily budget based on how urgently you need to hire. Most roles start around $50 a day. No contract and no hidden fees.

Recommended budget

A steady flow of applicants for a position you need to fill.

  • First ads can be up within a few hours
  • Paid ads where candidates already scroll
  • AI-generated ads, tested for you
  • Applicants go to your careers page or email
  • Scale up, pause or stop by contacting support
Get started →
$50/day
Active

Choose your pace

Your budget should match how urgently you need to hire. Passive hiring starts at $30 a day. An active search is around $50 a day. If you needed someone yesterday, we recommend $100 a day.

Certain jobs call for a bigger budget to bring in a steady flow of applicants, such as the roles on the right. Not sure what fits yours? Ask us.

Get started →Contact support
Senior or executive rolesCompetition is higher, so a bigger budget helps reach experienced candidates and win their attention.
Rare qualificationsSmaller pools of qualified people need broader reach and more testing to find the right ones.
Sparse areasWhen few qualified people live nearby, a higher budget widens reach while keeping applicants steady.

What's included

A simple, end-to-end way to run hiring ads: launch fast, keep improving, and let applicants come to you.

Create & launch
Ad creative made for hiringWe turn your job details into an ad that leads with your best selling points.
Posted across platformsYour ad is adapted to each platform's format and launched for you.
Targeting & testing
Built from your requirementsYour role requirements and location decide who sees the ad.
Ad testingWe test versions of your ad and keep the ones that perform best.
Applicants
Straight to your careers pagePeople apply on your careers page or application link and land in your applicant tracking system.
Email if you need itNo careers page or applicant tracking system? We can send applicant information by email.
Control & support
You set the budgetChoose a daily or one-time budget and your dates, and see the total before you confirm.
Our team has your backEvery ad is reviewed by our team, and you can pause or stop any time by contacting support.

What results should I expect?

Results depend on how hard the role is to fill, where you are and what you require, but the patterns are consistent. Use the chart to see what a typical cost per applicant looks like for jobs like yours.

Typical cost per applicant (median)
View the data
RoleCost per applicantApply rate

Estimates are based on industry medians from a 2026 analysis of 891 Facebook and Instagram frontline hiring campaigns published by Boostpoint. They measure cost per applicant, not cost per hire, and apply rate is the share of people who click and finish an application. They are not Applicant Reach results and are not a guarantee. A common rule of thumb is to set a daily budget that buys two or three applicants a day at your role's typical cost.

Let's launch your first hiring ad

Tell us about the role and choose your budget. Your first ads can be up within a few hours.

Start Hiring →